10-Second Tips: Build Brand

Branding is extremely important in a world of increasing globalization, competition, and internet growth. Many tips on how to build brand are provided in the book. Here are a few of those tips, along with community discussion.

"For an internet name, choose something which is short, unique, easy to spell, and easy to remember." —10-Second Internet Manager

"Branding is even more important on the internet, than off. The buyer has to actively think of you, rather than be reminded by your store signage, packaging, or catalog." —10-Second Internet Manager

"Do guerilla marketing to get your brand talked about. Make sure it is based on a key advertising message." (See Mark's famous "naked" CNBC photo!) —10-Second Internet Manager

"Brand is what will distinguish the leaders from the larger basket of companies over the next few years …if you're a little company, you need to establish a brand to rise above the noise." –Redpoint Ventures Partners (Build Brand Value Interview)

"Get everyone in the company to add a logo and company selling message at the bottom of their e-mails. Every advertising impression counts!" –Steven G. (site submission)

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If you see tips you like, you can send this page to a friend. Visit other chapters to find more "10-second tips."

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